The color orange is often associated with Halloween, fall foliage, and pumpkin carving,  but it’s also the color of hunger awareness. Food Bank for New York City estimates that 4 million New Yorkers throughout the five boroughs won’t be able to afford food at some point this year. During the Food Bank’s annual NYC Goes Orange campaign, September through December, the bank’s various partners and individual New Yorkers “Go Orange”, helping to raise proceeds through great events, such as NY Skyride or Flute Fest Champagne Benefit, on Facebook or Twitter, through virtual food drives, and more.

The Food Bank has been the NYC’s primary hunger-relief organization for the past 25 years, and it’s initiatives “focus on direct services, food sourcing and distribution, nutrition and health education, financial empowerment, disaster relief and policy and research.” But the organization can’t do it without your support, so Go Orange and check out one of the many events and offerings.